Rick Tetreault

Visual designer by trade.
Builder by nature.

For years, while my wife was leading ecommerce sales at Procter & Gamble, we relocated around the country every couple of years for her career. At some point I told her, "I'm not painting any more rooms." So we settled in New Jersey.

But I kept building: furniture, a blog, a YouTube channel, an Instagram audience of more than 100,000 followers. That's how I'm wired. I build.

And all those years, every night, I was hearing about Amazon. The algorithm. Search. Conversion. Content. What brands had to do to win.

Then Amazon changed the game.

For the first time in 20 years, search fundamentally shifted. COSMO replaced keyword matching with intent graphs. Alexa for Shopping started answering shoppers before they ever saw a listing. It became clear that the old way of optimizing was no longer enough.

That was the moment. I realized I could build something to help brands win in this new age of search.

That became RunProof.